Sponsored by eBay Advertising
If you want to sell in bulk and make a full-time income as a reseller, eBay is one of the top e-commerce websites for both sellers and buyers.
With interested customers worldwide, an easy-to-use seller hub and tools, and a new advertising dashboard with a simplified portfolio, now’s the perfect time to start selling and advertising on eBay.
Learn how you can use the new and improved Promoted Listings to increase awareness, increase sales, and grow your business.
If you’re new to selling on eBay, be sure to check out our step-by-step tutorial on how to get started on the platform.
Before you jump into the advertising industry
Before you spend your hard-earned money on advertising, you need to make sure your eBay listing is fully optimized — that means an attention-grabbing headline, high-quality photos from multiple angles, researching a fair price for your item, and incorporating eBay SEO techniques to help your item show up in eBay search results.
Here are some basic copywriting techniques to help you create an eBay listing that produces results.
- Use relevant keywords in your title and description to make your product easily discoverable in search results.
- Write a detailed description by adding details like color, brand, condition, size, material, etc.
- Divide your text into simple, easy-to-read paragraphs.
- Use natural light for your photos and make sure there is no clutter in the background.
- Proofread your listing for typos and errors.
- Please ensure each listing is completely filled out by selecting the appropriate category, product identifier and details.
- Set clear and concise shipping and return policies.
The new eBay Advertising Dashboard
If you’ve ever tried running online ads before, you know there’s a learning curve. But what’s more, you don’t want to waste money running ads that don’t get you results. With eBay’s new simplified ads dashboard, with just a few clicks you can easily run ads that help you increase visibility and boost sales.
eBay has completely revamped its advertising dashboard with more intuitive navigation, advanced technology and an all-in-one solution for tracking and optimizing ad campaigns.
Unlike before, the new advertising dashboard has a dedicated tab in the Seller Hub, providing a wealth of tools, statistics, and personalized recommendations to run your ads with ease. From real-time reporting and simplified ad creation to trend-based data and advertising insights, you can get more out of your ad spend.
Some of the new features include:
- Today’s picks: Daily, customized tips to help you strengthen your advertising campaigns and improve results.
- Recommended Campaigns: Fully optimized custom ad campaigns based on eBay’s historical data and best practices that you can launch right away.
- Trend-based campaigns: Use eBay’s AI tools to surface current and emerging trends with actionable ad campaigns.
- Advertising Insights: Tips, tricks, and seasonal advice for getting the most out of your eBay advertising campaigns.
eBay Advertising Types
You’ll enjoy a variety of advertising options, including eBay’s new advertising dashboard, simplified ad creation, real-time performance data and personalized recommendations.
eBay Promotional Listings
Promoted Listings allow you to increase sales and awareness by promoting specific listings to relevant buyers. For each promoted listing, you can choose a general or preferred campaign strategy.
With the General strategy, your listings have public access to advertising placements and you only pay for advertising if a click on your ad results in a sale. Preferred campaigns offer advanced options such as prioritized ad placements and keyword targeting. Preferred campaigns are charged based on the PPC (pay-per-click) advertising model. Each option comes with detailed reports so you can easily track the performance of your ads, update and modify your campaigns, and set your advertising budget.
eBay Promotion Store
A promotional store increases the visibility of your storefront and highlights the top categories of your inventory. This option allows you to increase brand awareness and showcase different shopping categories and coupon codes. This advertising option is only available to Standard and above, top-rated merchants with an active store subscription on US, UK, Germany, France, Italy, or Australia sites.
Promoted Offsite Advertising
Off-site advertising targets consumers outside the eBay platform. This option uses popular external channels, like Google, for promotion. Benefits of using off-site advertising include expanding your audience, high-intent keyword targeting, and quick and easy setup.
To reach a wider audience of interested buyers, click on the Advertising tab in Seller Hub to launch a campaign and view statistics and personalized recommendations.
What kind of results are eBay sellers getting?
The results you get from your eBay advertising campaign will depend on many factors, including the type of items you sell, seasonal demand, your advertising budget, and the quality of your images and ad copy.
Here are some seller success stories you might find interesting:
- Rarewaves combined promoted listings (a common campaign strategy) with eBay seller coupons to increase sales by 67%.
- Heat & Pump increased sales by 244% using promoted lists (a common campaign strategy).
- Trading card seller Preston Gause increased his eBay sales by 92% using Promoted Listings (a popular campaign strategy).
eBay Ads Summary
Whether you’re selling clothes, bikes, electronics, or anything else, eBay’s simple advertising dashboard and options can help you secure more visibility and sales. With a variety of ad types and comprehensive tools and insights to get you started, eBay’s advertising options make it easy for sellers to launch campaigns, measure results, and reach their overall financial goals.
This post was sponsored by eBay Advertising and written by Holly Reisem Hanna. Please note that we only promote companies that we can legitimately recommend to our readers. For more information, see our disclosure policy.
