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Wallet Canvas > Wealth Solutions > Walmart+ vs. Amazon Prime | Bankrates
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Walmart+ vs. Amazon Prime | Bankrates

July 10, 2025 8 Min Read
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Walmart+ vs. Amazon Prime | Bankrates

Large retailers are always looking for ways to increase market share. Subscription shopping services are one way to achieve this goal. Some commonly used services are even found in common names that families rely on, such as Amazon Prime or Walmart+.

Both subscriptions help you get the items you need without having to go out to the store all the time. There are also other benefits that are worth the annual fee in the long term. But which of these subscription services should I use?

Below is a comparison of Amazon Prime and Walmart+, as well as the perks offered by each service, and how to compare costs.

Overview of Walmart+ and Amazon Prime

Both Walmart+ and Amazon Prime offer a variety of entertainment options and additional benefits, along with free delivery for eligible purchases such as groceries. Both programs also include discounts on a variety of products and services.

The chart below provides an overview of both programs and the main benefits they contain.

Walmart+ Amazon Prime
Fee $12.95 a month or $98 a year $14.99 a month or $139 a year
The advantages of shipping Free delivery immediately on the same day for orders over $35
  • Free and 2-day delivery for millions of items
  • Free delivery of eligible purchases that reach a certain threshold (usually eligible items for $25)
The benefits of the store
  • Walmart+ Mobile Scan and Go Access
  • Gas discounts at over 13,000 gas stations
  • Whole Foods’ in-store benefits including discounts on items sold (excluding alcohol) and special seasonal discounts throughout the year
  • Fuel savings at over 7,500 gas stations across the US
The benefits of entertainment Includes Paramount+ Essential Plan Access to Prime Video, Prime Video Channel, Prime Music, Unlimited Freetime gaming options, Prime Game Content, Photo Storage and more
Key additional benefits
  • Free pharmacy delivery
  • Free online pet care benefits
  • Savings at Burger King
  • Benefits of Walmart Auto Care Center
  • Discounts on Amazon Fresh
  • Free grubhub+ $0 delivery fee and extra savings membership
  • Benefits of medical and prescription
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The advantages of shipping

Walmart+ and Amazon Prime both shine when it comes to delivery benefits. This helps justify regular shoppers pay monthly or annual fees for the service.

The benefits of the store

Both programs offer several in-store perks, including discounts at eligible gas stations.

The benefits of entertainment

Both memberships offer some built-in entertainment benefits, but Amazon Prime offers quite a few perks in this category.

Additional benefits

Both programs offer additional discounts and perks to members.

Walmart+ vs Amazon Prime: Important Differences

One of the biggest differences between Walmart+ and Amazon Prime is the price. After all, consumers can purchase Walmart+ memberships for around 70% of Amazon Prime’s cost. Again, Amazon Prime offers more entertainment benefits and additional features.

Can’t decide between Walmart+ and Amazon Prime? Consider the pros and cons of each membership before making a decision.

Walmart’s pros and cons+

Pros and Cons of Amazon Prime

Walmart+ vs. Amazon Prime: How much can you save?

How much you save with Amazon Prime or Walmart+ depends on your expenses with either retailer and whether you are able to access the discounts and special benefits included. The chart below shows the main features of both Walmart+ and Amazon Prime and how they stack up.

Compare Prime prices between Walmart+ and Amazon

Walmart+ Amazon Prime
Monthly fee options $12.95/month $14.99/mo
Annual fees $98 $139
Same-day delivery included yes yes
Same-day delivery threshold Orders over $35 You must include a threshold for eligible items (usually $25)
Grocery delivery yes yes
Entertainment features such as videos and games yes yes
Fuel discount yes yes
Free trial 30 days 30 days
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As you can see, you can get your Walmart+ Membership for over $40 than you would pay for Amazon Prime. However, there are many reasons to choose one of these services over the other, regardless of cost.

For example, Walmart+ stands out in terms of fuel saving benefits at more than 13,000 gas stations nationwide. Buy 20 gallons of fuel a week and earn 10 cents per gallon per year, and save just $104 a year.

Meanwhile, Amazon Prime offers discounts at a small number of gas stations across the country, but offers more entertainment options than Walmart+. These options include access to videos, music, e-books and more. The additional entertainment benefits you get with Amazon Prime can reduce some entertainment costs from your monthly budget, leading to savings elsewhere.

Both types of membership can be scored.

  • Free same-day shipping on eligible orders
  • Free delivery within 1-2 days for millions of additional items
  • Free grocery delivery options for members

Save more with Walmart+ or Amazon Prime credit card

Savings on Walmart+ or Amazon Prime depends on how much you spend each year and what perks and features you take advantage of, but with the right credit card you can recharge the benefits of either program.

Best card for Walmart+

Best Cards for Amazon Prime

Conclusion

Amazon Prime and Walmart+ offer similar services, but appeal to a wide range of consumers. This is mainly because Amazon Prime offers a wide range of entertainment options, including videos, ebooks, and music, in addition to streaming perks, while Walmart.com focuses more on the shopping side of the experience.

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Again, Walmart+ offers discounts at Burger King, Walmart Auto Centers and more than 13,000 fuel stations nationwide, in addition to the Paramount+ Essential Plan. Amazon Prime also offers its own discounts, so make sure to compare your subscription and everything you need to offer before you create a pick.

However, if you decide you haven’t been shopping enough with either retailer to actually make use of these memberships, consider getting a general one. Cashback Card Instead, it helps to save where you actually shop.

* Information about US bank shoppers Cash® Rewards® Visa Signature® cards is collected independently through bank rates. Card details have not been reviewed or approved by the issuer.

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